SecretBuilders Secures $2.3M in Funding - with mini Virtual Worlds launched


The SecretBuilders “Virtual Lounge” provides web communities with their own mini virtual world to enhance sense of community, increase user retention and monetize visitors via virtual goods.

San Mateo, CA (PRWEB) April 7, 2010 – SecretBuilders, a virtual world and casual MMO with an emphasis on creativity and historical adventure for children 6 to 14 years old, announces the launch of the Virtual Lounge and $2.3 million in funding to boost growth and secure long-term success. The Virtual Lounge is a customized and branded mini virtual world for game portals, blogs, schools and companies seeking to provide their users with a cool virtual place to hang out and have live events. You can read more about SecretBuilders’ Virtual Lounge and funding announcements inVentureBeat’s coverage as well as in Dow Jones VentureWire and San Francisco Business Times.

SecretBuilders’ Virtual Lounges has drawn a lot of interest from around the world. Instead of spending millions of dollars on developing a virtual world, companies can simply adopt a virtual world from SecretBuilders. “The Virtual Lounge allows you to turn visitors into community members/repeat users, increases time spent on your site, immerses users in your brand and messaging, lets you communicate directly with users, provides a platform to hold online events with live interaction, obtain feedback and suggestions though polls, and monetize visitors via virtual goods,” says Umair Khan, CEO of SecretBuilders.

“Webmasters are always looking to grow their community of users and providing them with an interactive web experience that keeps users coming back. Users are looking for sites the offer a cool, interactive place to hang out where they can socialize, chat and play casual games,” said Ian Young, Product Manger at SecretBuilders. “The SecretBuilders Virtual Lounge delivers both what webmasters and users want in a single Flash application.”

SecretBuilders raised has raised more than $4 million, including the latest round of $2.3 million from leading tech investors. Investors include The Entrepreneurs Fund; Launch Capital; Michael Tanne, CEO of Adforce; Sheila Marcelo, CEO of; John Welch, CEO of Making Fun; Carlos Cashman, founder and CEO of CourseAdvisors, and Ken Morse, a professor at the MIT Sloan School and co-founder of 3Com.

About SecretBuilders

SecretBuilders is a virtual world and casual MMO game with an emphasis on creativity and historical adventure for children 6 to 14 years old. Children live and play among fictional and historical characters such as Shakespeare, Galileo, Mozart, Oliver Twist, Plato, Van Gogh and Amelia Earhart, learn concepts from the arts and humanities. They take quests, publish artwork and writings, play scores of casual games, enter contests and participate in an extensive virtual economy and social life. SecretBuilders also provides web communities with their own mini virtual worlds helping them turn visitors into community members and monetize their traffic. SecretBuilders is funded by The Entrepreneurs Fund III, Launch Capital, and prominent angel investors from Silicon Valley and the East Coast. The company is headquartered in San Mateo, CA. For more information,

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